WATCH YOUR
VISION GROW
An artistic eye + unconventional ideas
TirePros
*Project completed while working with the BooneOakley design team. I contributed to the design and production of the deliverables featured on this page.
Bringing a national conference experience to life
Roadmap to Excellence
Tire Pros' annual national conference brings together franchise owners, partners, and leadership from across the country for several days of presentations, networking, and events.
Working alongside the creative team at BooneOakley, I helped extend the conference identity across a wide range of print, environmental, and digital applications.
From large-scale wall graphics and event signage to social media campaigns, branded collateral, casino night materials, and custom environmental pieces, every deliverable was designed to create a cohesive experience that reinforced the conference theme from arrival through the closing event.
CREATION
A Unified Conference System
Using the existing Tire Pros brand as the foundation, I designed an extensive collection of assets that transformed the conference into an immersive branded experience.
Motion-inspired light trails became a recurring visual element, reinforcing the idea of progress, momentum, and the journey toward excellence.
My contributions included social media graphics, large-format wall installations, posters, table graphics, casino night playing cards, custom logos, branded napkins, environmental signage, presentation materials, and numerous supporting collateral pieces. By applying a consistent visual language across every application, each touchpoint worked together to create a seamless attendee experience.
CHALLENGE
Designing a Brand Experience
Large conferences require more than a strong visual identity—they demand consistency across dozens of physical and digital touchpoints.
Every piece needed to feel unmistakably Tire Pros while supporting the "Roadmap to Excellence" campaign and remaining flexible enough for a variety of venues, event formats, and attendee experiences.
The challenge was balancing bold, high-energy branding with practical design solutions that worked across everything from massive environmental graphics to small printed materials without losing visual impact.
Signage
Guiding the Experience
Wayfinding and environmental graphics played a significant role in shaping the conference atmosphere. Large-scale wall wraps, directional signage, stage graphics, posters, and branded displays helped transform ordinary event spaces into an engaging Tire Pros environment.
Each piece was designed not only to communicate information, but to reinforce the conference identity at every turn. Maintaining consistency across materials of dramatically different sizes—from intimate tabletop graphics to oversized installations—ensured attendees experienced one cohesive brand throughout the event.