CREATION
Extending the Brand Experience
Working alongside the BooneOakley team, I developed a collection of branded assets that transformed Something Classic's refreshed identity into tangible customer experiences.
The project included vehicle graphics, chef apparel, event merchandise, printed collateral, menus, stickers, thank-you cards, and other hospitality materials designed to create a seamless brand presence.
Rather than introducing new visual elements, the focus was on thoughtfully applying the established identity across every interaction. Each piece balanced functionality with thoughtful design, ensuring customers encountered the same recognizable brand whether they received a handwritten thank-you note, attended a catered event, or passed one of the company's vehicles on the road.
CHALLENGE
Bringing a New Brand Into the Real World
Following Something Classic's rebrand by BooneOakley, the challenge shifted from defining the identity to ensuring it remained cohesive across every customer interaction.
From apparel and printed collateral to vehicle graphics and event materials, each touchpoint needed to feel unmistakably part of the same brand while remaining practical for day-to-day operations.
The work required translating an existing visual identity into a flexible system that could adapt across different materials, production methods, and scales without losing consistency or personality.
VAN WRAP
A Brand in Motion
The fleet van became one of the most visible expressions of the Something Classic brand. Designed to function as a moving billboard, the wrap extends the illustrated floral language introduced during the rebrand across the entire vehicle while maintaining clear hierarchy for the logo and messaging.
By allowing the organic illustrations to flow naturally around the vehicle's panels and doors, the design feels integrated rather than constrained by the vehicle's structure.
The result is a recognizable, memorable presence that reinforces the brand everywhere the team travels—from catered events and weddings to community gatherings and private celebrations.