CREATION
Building a Campaign Beyond the Product
Working alongside the BooneOakley creative team, I developed a wide range of campaign assets supporting the Stuffed Crust Pizzert launch.
From promotional graphics and restaurant signage to seasonal adaptations and supporting marketing materials, every piece was designed to reinforce the excitement of the new product while staying true to Pizza Inn's playful personality.
The campaign expanded beyond a single advertisement into a complete visual system that could be implemented consistently across digital and physical environments.
CHALLENGE
Introducing a New Product to a Familiar Brand
Pizza Inn was preparing to launch its new Stuffed Crust Pizzert—a product that combined two of its most recognizable menu items into one new offering.
The campaign needed to generate excitement while remaining instantly recognizable as Pizza Inn, carrying the established brand into a fresh product launch.
Beyond the campaign itself, supporting materials needed to extend across restaurants, social media, hiring initiatives, and seasonal marketing, creating a cohesive experience at every customer touchpoint.
Holiday Campaign
Giving the Mascot a Holiday Makeover
Because the Stuffed Crust Pizzert launched during the holiday season, I created a Christmas version of Pizza Inn's mascot to seamlessly integrate the campaign into seasonal marketing.
Rather than introducing an entirely separate holiday identity, the existing character was thoughtfully adapted with festive details that preserved its personality while adding a playful seasonal touch.
This allowed the campaign to feel timely without sacrificing brand recognition.
Signage
Extending the Campaign Into Every Restaurant
A comprehensive packaging collection was developed to support the bakery's diverse offerings while maintaining a consistent luxury aesthetic.
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Every touchpoint was crafted to feel as thoughtful as the pastries themselves. From elegant pastry boxes and patterned tissue paper to coffee cups, labels, and takeaway bags, the packaging extends the Tour de la Lune experience beyond the bakery.
Soft blush tones, refined typography, and Art Nouveau-inspired details transform each purchase into a memorable gift-worthy moment.
Social Media
Keeping the Brand Active Between Campaigns
In addition to campaign work, I created ongoing social media content that helped Pizza Inn maintain a consistent and engaging online presence throughout the year.
Content ranged from promotional announcements and limited-time offers to holiday graphics and everyday brand storytelling.
Each post balanced playful visuals with clear messaging, ensuring the brand remained recognizable while encouraging customer engagement across social platforms.