WATCH YOUR
VISION GROW
An artistic eye + unconventional ideas
This project was completed as freelance design work in collaboration with BooneOakley. Existing brand identity and creative direction for Brooklyn & Church were developed prior to my involvement. My role focused on the design and production of large-scale environmental graphics and construction fence wrap applications.
CREATION
About this Project
For this project, I designed a large-scale construction fence wrap for Brooklyn & Church, a luxury development in Charlotte, North Carolina. The goal of the installation was to transform an active construction site into a visually engaging branded experience that maintained excitement and visibility throughout the development process.
Working as a freelance designer alongside BooneOakley, I translated the existing Brooklyn & Church brand system into an environmental format that could function across an extended streetscape while remaining bold, legible, and visually impactful at scale.
The design balanced marketing objectives with real-world production constraints, requiring careful consideration of layout, typography, image placement, viewing distance, and print specifications for large-format installation.
This project gave me the opportunity to work within an established brand while adapting it to a high-visibility physical environment designed to elevate the surrounding construction experience.
