CREATION
Built From the Brand
Working within &pizza’s established identity meant learning its visual language before adding anything new.
Existing typography, graphics, messaging, and brand conventions became the foundation for exploring new applications that could feel fresh without stepping outside the world the brand had already built.
The result was work designed to feel like a natural continuation of &pizza: bold, graphic, culturally aware, and never too serious.
PRODUCT DESIGN
Pizza in Hand. Personality Included.
The cup became more than packaging—it became another place for the brand to speak.
Using &pizza’s existing visual identity, I developed cup designs that brought its graphic language into a physical customer touchpoint. Each concept explored how typography, messaging, pattern, and composition could transform an everyday object into something expressive, recognizable, and worth noticing.
Designed to live alongside &pizza’s existing packaging system, the cups extend the brand experience beyond the restaurant walls and into the hands of the customer.
Social Media
Chronically Online
&pizza’s social presence speaks the language of the internet: memes, sarcasm, cultural references, absurdity, and the occasional joke that probably shouldn’t come from a pizza company.
I helped manage and create content for the brand’s social channels, working within an established voice that favors entertainment over traditional advertising.
Posts were designed to feel native to the feed—reactive, funny, conversational, and intentionally less polished than conventional branded content.
Rather than constantly asking audiences to buy pizza, the goal was to give them a reason to follow a pizza brand in the first place.